| Year | 2008 |
|---|---|
| Authors | Hui-Chih Wang ,H. Doong, H. Wang, and R. Law |
| Paper Title | An Initial Investigation of the Effect of Advertisement and Word-of-Month on First Time Visitors to Hong Kong |
| Journal Title | Journal of Air Transport Management |
| Vol.No | 14 |
| Issue.No | 3 |
| Page(s) | 159-161 |
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