| Year | 2012 |
|---|---|
| Authors | Yung-Ming Li ,Y.-M. Li, Y.-L., Lee and N.-J. Lien |
| Paper Title | “Online Social Advertising via Influential Endorsers,” |
| Journal Title | International Journal of Electronic Commerce |
| Vol.No | 15 |
| Issue.No | 3 |
| Page(s) | 119-153 |
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