| Year | 2009 |
|---|---|
| Authors | Yung-Ming Li /Y.-M. Li and J.- H. Jhang-Li |
| Paper Title | “Pricing Display Ads and Contextual Ads: Competition, Acquisition, and Investment,” |
| Journal Title | Electronic Commerce Research and Applications |
| Vol.No | 8 |
| Issue.No | 1 |
| Page(s) | 16-27 |
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